You’ve put your heart and soul into your trucking firm: purchased the best vehicles and hired the most qualified drivers. You’re proud of your fleet but you have that nagging feeling that out, on the road, they’re interchangeable with thousands of others, just generic haulers of goods on miles of highways.
If you want your trucks to stand out among all the other 18-wheelers or big rigs out there, there’s a cost-effective way to do it: use branded items such as mud flaps, reflective tape and winch and cargo straps. These are items you have to have on your vehicle anyway, so why not have them do double-duty: serve their purpose and promote your company.
What Branded Items Can Do For Your Business
- Showcase Your Reputation. Displaying your business name at various points on your fleet is a clear indication that you’re proud of your company. You want people to know who owns the trucks that they see on the road, instead of being just one of many nameless semis they pass.
- Promote Your Service. Having your company name or logo on mud flaps and reflective tape turns your trucks into a form of mobile advertising. It’s hard to miss those identifying elements when they are displayed on a 10,000-lb. moving “billboard.”
- Provide a Competitive Advantage. Put yourself in a prospective customer’s shoes for a moment. Who would you rather hire to haul your goods: a company that won’t even put their name on their vehicles or a business that uses every opportunity to publicize who they are by having branded items displaying the name?
Take a look at your truck and the accessories that are part of it. Chances are, you will identify those standard items that can do with some customization.
What Items Can Be Branded
Briargate Supply has those indispensable truck accessories that can be customized with your company name and logo.
Mud Flaps
Mud flaps are essential for your truck—not just to be in compliance with state rules and regs, but also to protect both your vehicle and that of the other drivers on the highway. We offer two styles of mud flaps, both of which can feature your company’s name or logo heat-stamped into the material.
Our Custom Rubber-Poly Mud Flaps feature premium logo imprints with up to 4 colors per logo stamp. Our Custom Logo Aerodynamic Mud Flaps, proven to reduce fuel consumption by 1-2% and reduce road spray by 70%, can be customized with your logo.
If needed, we can assist with graphic design and logo layout to match your brand standards.
Reflective Tape
Our Reflective DOT-C2 Logo Tape is fully DOT-compliant and is of premium metallic prismatic construction. It can be ordered in any configuration—6-6, 11-7, full roll or kiss-cut—and comes in the standard size of 2” by 150’. If needed, we can provide assistance with logo design and digital file for production.
Winch and Cargo Straps
You need dependable, high-performance Cargo Control Products like winch and ratchet straps to ensure your cargo stays secure from pickup to delivery. Customizing them with your company name and logo provides a personalized, branded touch.
For example, we have Custom Logo Printed Winch Straps with a weight rating of 5,400 lbs. The straps are 4” by 30’ with flat hook ends for flatbed trailer side rails.
Having branded cargo straps on your fleet offers another level of readily visible advertising. Flaps are easily lost, stolen, and damaged. Drivers are more likely to care for straps when they see their own employer’s name boldly printed on the strap, and they are less likely to be stolen.
Our Ratchet Cargo Straps have a weight rating of 1,333 lbs. and clip into a standard E-track in semi-trailers for securing partial loads. Ratchet straps come in 2”, 3”, and 4” widths (the 2” and 4” are most common), in a variety of lengths and in 3 colors: yellow, grey and blue.
If you’re ready to put your company name on mud flaps, reflective tape and cargo control items, contact us for more information. We’ll help you with logo design and ensure the finished product demonstrates the pride you have in your fleet!