We’re often asked how our custom logos hold up so well compared to cheaper alternatives. The answer is in the process: we do not screen print our mud flaps. Screen printing only deposits ink onto the surface, and while it may look good at first, it is prone to peeling, chipping, or flaking as the flap flexes and endures road debris, water, salt, and heat. That’s why we use a much more durable method—hot stamping.
With hot stamping, your logo is not simply painted on—it is bonded into the surface of the flap. Here’s how it works:
- A custom metal die plate is created with your logo. This is a one-time tooling process, and the plate is saved for future orders.
- A layer of colored foil (available in a variety of standard colors) is positioned over the mud flap.
- Using high heat and pressure, the die plate is pressed onto the flap, melting the foil into the surface material and permanently embedding the design.
The result is a logo that’s crisp, long-lasting, and resistant to weather, UV, and heavy use. Unlike surface inks, a hot-stamped logo won’t rub off when the flap flexes or when it’s exposed to mud, snow, and gravel. It also provides a clean, professional look that helps reinforce your brand every mile your truck is on the road.
In short, hot stamping ensures your logo stays sharp and durable, making it the most reliable method for custom mud flap branding.
